Founded in 1934 by the man the company is named after, William Hill, the bookmaker has gone through their ups and downs but remains one of the largest and most respected online bookmakers available. The company went through a few acquisitions in the early 2000s before turning public and have really flourished since. While they’re originally based in the United Kingdom, William Hill has expanded their operations worldwide. They employ over 16,600 people through the UK, Ireland, and Gibraltar with a reported revenue of £1.6 billion in 2014. Their online operation is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
William Hill is a prestigious brand and remains one of the biggest and most trusted bookmaker companies available. They’ve spent many years establishing that trust with their clientele, and their long history and heritage in the industry provides a sense of safety to anyone looking for a reputable company.
The backend of William Hill’s online operation went under drastic changes in 2008. After the company realized they were losing customers to their competitors at an alarming rate, the company decided to partner with Orbis, and Israeli software company that developed Playtech. William Hill paid over £ 144 million for proprietary rights to certain assets and affiliate companies in order to completely revamp their software, scratching their previous in-house system.
William Hill is one of the few bookmakers that not only has an established online entity but also the resources to provide a robust brick and mortar operation throughout the UK. Bets can be made online, over the phone, or by simply walking into one of their ground locations.
One of the main goals for William Hill is providing as much access to their clientele as possible. They’ve developed their own streaming service, WHTV, to allow their user base to watch the action as it’s happening. This feature also allows the company to offer Live-in-Play betting for eSports, horse racing, soccer, and other live events that are featured on WHTV.
In addition to William Hill’s online streaming media is their radio service. Partly a nod to how historical the company is, William Hill clientele can listen to live, on air commentary, punditry, and prevails on select live events. Podcasts are available online for your listening pleasure as well.
Quick Review of William Hill’s Mobile App
In a growing trend over the past five years for online bookmakers, William Hill also has developed their mobile access dramatically. Their app is designed around performance, speed, and access. A simple navigation is paired with a clean, robust layout. Users can quickly place bets with the touch of a finger and then follow the action live, right from the app. Push Notifications are also available for the on the go glances.
William Hill’s mobile app is one of the cleanest and most extensive layouts I’ve seen in the mobile bookmaker industry. The user’s available balance can be seen in the top right corner at all times. Want to quickly make a deposit? There’s also a quick access button located in the header for that as well.
One distinct feature that William Hill has over their competitors is their new Apple Watch App. Innovation is a huge stepping stone in this industry, and William Hill certainly is making strides in that department.
William Hill has quickly seen the potential that eSports has on the bookmaker industry. In fact, William Hill just offered a chance for startup companies to showcase their technology, with the winner receiving a £150,000 investment. Currently William Hill offers wagers for League of Legends, Counter-Strike: Global Offensive, DOTA 2, Starcraft 2, and Heroes of the Storm. A multitude of tournaments and leagues are available as well, including but not limited to the ones below:
- Mid-Season Invitational
- World Championship
- Frankfurt Major
- America’s Cup
- Shanghai Major
- The International
- PGL Championship Series
- MLG Major Championship
- The World Championships
- ESL One
- Intel Extreme Masters
- SC2 GPL
- SanDisk Invitational
- HotS Gold Series
William Hill offers a multitude of different wager types. Below is an outline of the major ones:
- Outright (Future): An outright bet is simply picking who will win a specific event or tournament.
- Matchup (Head-to-Head): A Matchup bet is essentially picking the winner of a head-to-head matchup or who will perform better. For example, will Player A post a better KDA then Player B is considered a Matchup bet.
- Accumulator (Parlay/Combo): An accumulator bet is a single bet which is linked on a number of other wagers, and the outcome is dependent on all the wagers winning.
- Proposition: A Proposition bet involves a more specific bet, such as how many games a team or competitor will win in a given tournament, which team will score first blood, which team will take down the first tower, etc.
- In-Play: To go along with their online streaming service and multimedia opportunities, William Hill offers live bet propositions as the action is occurring.
While not the heftiest of promotional incentives, William Hill does offer promo codes for new customers. For instance, entering promo code PROMO20 will allow the user to get a free £20 bet.
User’s must first place wagers up to their initial deposit of £10 in order to collect the free bonus. William Hill doesn’t offer a traditional first deposit match for placing bets (they do for their online casino), but free money is still free money with their current promotional incentive.
Bore Draw/Cash in my Bet
If a match ends in a 0-0 draw, William Hill will refund the losing correct score and double the result bets on that match as a free bet. Additionally, William Hill gives the opportunity to settle a bet at the value displayed if the bet is still running and betting is still available on every unsettled selection.
While William Hill still has monthly site traffic that exceeds 20 million visitors, this has come down from 40 million that we saw during the summer. Part of that is the slow down in major tournaments and sporting events in the fall/winter. Another reason is there addition of their mobile app.
Deposits and Withdrawals
Deposits and Withdrawal methods is another area that William Hill excels in. Users can deposit money through all major credit and debit card companies including Visa, MasterCard, and Maestro. Bank wire transfer and prepaid cards are also available. Other deposit options include:
William Hill also offers quite a few ways to withdrawal money. Below is an outline of their withdrawal options and the processing days each one takes:
- Bank Wire Transfer (3-5 days)
- Bank Wire (5 days)
- Neteller (Instant)
- PayPal (1 day)
- Skrill (1 day)
- Check (7-10 days)
- CashDirect (Instant)
- InstaDebit (1 day)
- Entropay (3-5 days)
- ClickandBuy (1 day)
William Hill offers a vigorous Customer Support centre for their clientele. Customer support can be reached 24 hours a day, 7 days a week. That includes a live chat option built into their website, a customer support e-mail, customer support over the telephone, a fax number, and a customer support ticket system.
Customer Support response times are also extremely quick. Most inquires in the morning are responded to later that day with instant access to customer support over the phone. To help reach their diverse clientele, customer support is available in a multitude of languages, such as English, Spanish, German, Russian, Italian, Chinese, Greek, Portuguese, etc.