Betway is essentially the new kid on the block as far as bookmaker companies are concerned. They were founded in 2006 under The Betway Group, a private company. Initially Betway had to figure out how to emerge from the shadows of bookmaking giants like Bet365, William Hill, and Betfair. A spending spree in advertisement, endorsement, and promotional incentives has helped them become more established over the past few years. However, in terms of clientèle they still are a middle of the road company.
There’s a lot of room for improvement and growth for Betway, but so far the company seems to be on the right path. They’re able to support themselves now, and their recent splurge in TV advertisements and billboard plasters will only help their name brand recognition.
Betway utilizes the industry leading Microgaming software for their backend support, providing top of the line technological advancements and the most stringent security measures available. Users can feel safe and secure when making deposits and know there’s not some shady background software degrading their win potential.
Betway offers an extremely clean and polished interface that is easy to learn and even easier to navigate. Betway divides their site into six different platforms, those being for Sports betting, Casino games, Vegas casinos, Poker, Bingo, and even eSports. In fact, Betway is the only online bookmaker that has an entire section of their company dedicated to eSports. Betway also offers a live streaming service that is fast, flexible, and ultra-responsive.
A completely unique and exclusive feature available only to Betway members is their Betway Plus program. New and existing members automatically qualify for the Betway Plus program as soon as they start making deposits and wagers. Each time a user makes a wager, they start earning Plus Points. Users can then spend their Plus Points to progress through tiers and gain exclusive bonuses and offers that you can’t find on any other online bookmaker.
Quick Review of Betway’s Mobile App
Betway has developed a multifunctional app to go along with their robust website, allowing their clientele access to both their Sports/eSports book and Casino functions for iOS and Android devices. Making deposits is quick and easy, with just a few touches of your finger. They even offer live chat for customer support right in the app.
With over 15,000 global and regional sporting markets to bet on, including eSports, Betway’s sleek and innovative app is loaded with additional features. The app offers accumulator bets and live viewing of games. They have a completely functional and simple to use search filter for easily navigating a bountiful amount of available eSporting events. The latest update allows for Geo Location messaging and Push Notifications as well as a new interactive in-play betting widget so you can check out live action of your favourite events.
Betway has one of the most expansive lists of eSports tournaments and bookmaking odds available for eSports. Currently Betway offers wagers for League of Legends, Counter-Strike: Global Offensive, DOTA 2, Starcraft 2, Heroes of the Storm, World of Tanks, Smite, and Hearthstone. A multitude of tournaments and leagues are available as well, including but not limited to the ones below:
- Mid-Season Invitational
- World Championship
- Frankfurt Major
- America’s Cup
- Shanghai Major
- The International
- PGL Championship Series
- MLG Major Championship
- The World Championships
- ESL One
- Intel Extreme Masters
- SC2 GPL
- SanDisk Invitational
- HotS Gold Series
Betway offers numerous wager types. Below is an outline of the major ones:
- Outright (Future): An outright bet is simply picking who will win a specific event or tournament.
- Matchup (Head-to-Head): A Matchup bet is essentially picking the winner of a head-to-head matchup or who will perform better. For example, will Player A post a better KDA then Player B is considered a Matchup bet.
- Total: A total bet is a wager on the total number of points, games, kills (for eSports), or goals scored by both teams or competitors combined. Betway provides the numbers, and bettors have the option of choosing the over or under, with specific odds being attached to each choice.
- Team Total: Just like a Total bet, Team Totals are specific to just that team or competitor. You can bet on whether the Total is over or under the posted total number, each option having associated odds.
- Accumulator (Parlay/Combo): An accumulator bet is a single bet which is linked on a number of other wagers, and the outcome is dependent on all the wagers winning.
- Proposition: A Proposition bet involves a more specific bet, such as how many games a team or competitor will win in a given tournament, which team will score first blood, which team will take down the first tower, etc.
Betway is the only company currently to offer exclusive promotional incentives for eSports betting. After making a deposit up to £50, Betway will give the user a free bet matching their initial deposit.
User’s must first place wagers up to their initial deposit amount to collect the free bonus. For example, if you deposit £20, you must use that £20 on wagers before you can collect your bonus.
Betway doesn’t have the established website traffic like Bet365 or William Hill, but for a middle of the pack company it is respectable. During the summer they had over 1 million unique visitors. The drop to 500,000 isn’t surprising, with an expected uptick again for quarter 1 of 2016 in play.
Deposits and Withdrawals
Betway can match any competitor in the deposit and withdrawal department. Users can deposit money through all major credit and debit card companies including Visa, MasterCard, and Maestro. Bank wire transfer and prepaid cards are also available. Other deposit options include:
Betway also offers quite a few ways to withdrawal money. Below is an outline of their withdrawal options:
- Credit/Debit Card
- Bank Transfer
- Entropay Card
Betway doesn’t have the most extensive Customer Support options, but their response times and friendly staff are more than adequate. Customer support can be reached 24 hours a day, 7 days a week. That includes a live chat option built into their website, a customer support e-mail, and customer support over the telephone.
As mentioned before, Customer Support response times are also extremely quick. Most emails are responded to the same day and they can be reached via telephone during normal business hours. To help reach their diverse clientèle, customer support is available in 15 languages including English, Spanish, German, Russian, Italian, Chinese, Greek, Portuguese, etc.