bet365 Esports Review

  • Software / Features
  • Game Selection
  • Wager Types
  • Payment Methods
  • Customer Support


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Bet365 is one of the largest bookmaker companies available online with a customer base that serves over 20 million people in close to 200 countries. Founded in 2000, the company’s headquarters are stationed in the United Kingdom and employ over 3,000 people. As such, they are one of the few companies that is licensed and regulated by the United Kingdom Gambling Commission for sports, eSports, and financial gambling. Their online operations, which started in 2001, is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.

Bet365 is a family operated business, with their roots going all the way back to 1974 when Peter Coates started his family’s betting shop estate. Peter’s daughter, Denise Coates, became the managing director in 1995 and has since been promoted to joint chief executive. Her brother, John Coates, runs the business alongside her while their father still remains involved with the company, holding the position of chairman.


Bet365 offers an extremely simplistic interface but has the robust software available to handle the nearly $20 billion in wagers per year. Their web application is compatible with a plethora of web browsers and operating system efficient for Windows, Apple, and Linux.

Bet365 has a straightforward one-wallet system, allowing users to view their balance for each individual product in one simple, clean location. Username, password, and payment methods are the same across all platforms, offering quick and easy transfer opportunities across all available products.

A revolving theme surround Bet365, and one of the selling points for the company, is making the user experience as simple and easy as possible. That starts in the main lobby, where users can find available games in a cinch. Choose your preferred game from the left hand side of the menu and a list of available tables, games, or betting options pops up in the middle. Bet365’s banking facility is also offered in the main lobby in a clear and elegant widget for users.

bet365 site

Providing as much information about your time on Bet365’s website is also extremely important for the company. An entire feature is dedicated just for users to check out their personal statistics. Everything from casino games to online wager statistics are provided here.

Quick Review of Bet365’s Mobile App

When you’re one of the world’s largest online bookmakers, allowing access from anywhere is a huge advantage for your clientele. Enter Bet365’s mobile app for both iOS devices and Android capable devices. Bet365’s fast and extensive service is available in the palm of your hand, with the ability to follow the action live as it’s happening. Bet365’s Match Live feature is available right inside the app, with Push Notifications also provided for quick glances and updates.

The top events for the day are available as soon as you open the app, with quick access to all of Bet365’s products from the drop down menu. All the necessary functionality to enter contests, make wagers, and compete from anywhere, at the touch of a finger, are now available. Players can also stream live tournaments and events right from the app’s interface.

Want to manage your account from your phone? That feature has also been integrated into Bet365’s app. Making secure deposits, withdrawals, and checking your balance has never been easier.

bet365 mobile 2bet365 mobile esportsbet365 mobile 3

Game Selection

In the past year, Bet365 has really worked hard on expanding the list of available games for eSports betting. Currently they offer wagers for League of Legends, Counter-Strike: Global Offensive, DOTA 2, Smite, Hearthstone, and Heroes of the Storm. A multitude of tournaments and leagues are available as well, including but not limited to the ones below:


  • Mid-Season Invitational
  • World Championship

Dota 2


  • PGL Championship Series
  • MLG Major Championship
  • The World Championships

Major Tournaments

  • ESL One
  • Intel Extreme Masters
  • DreamHack

New Leagues

  • Smite Pro
  • Hearthstone PL
  • HotS Gold Series


Wager Types

Bet365 offers a multitude of different wager types. Below is an outline of the major ones:

  • Outright (Future): An outright bet is simply picking who will win a specific event or tournament.
  • Matchup (Head-to-Head): A Matchup bet is essentially picking the winner of a head-to-head matchup or who will perform better. For example, will Player A post a better KDA then Player B is considered a Matchup bet.
  • Total: A total bet is a wager on the total number of points, games, kills (for eSports), or goals scored by both teams or competitors combined. Bet365 provides the numbers, and bettors have the option of choosing the over or under, with specific odds being attached to each choice.
  • Team Total: Just like a Total bet, Team Totals are specific to just that team or competitor. You can bet on whether the Total is over or under the posted total number, each option having associated odds.
  • Proposition: A Proposition bet involves a more specific bet, such as how many games a team or competitor will win in a given tournament, which team will score first blood, which team will take down the first tower, etc.

Promotional Incentives

bet365 bannerBet365 offers one of the largest promotional bonuses for new users that rivals any of their competitors. Once you’ve registered a new account on Bet365 for the first time, users will receive a 10-digit promotional offer code. That code can then be used as a deposit bonus, matching your first deposit up to £200.

User’s must first place wagers up to their initial deposit amount to collect the free bonus. For example, if you deposit £100, you must use that £100 on wagers before you can collect your bonus.

50% Parlay Bonuses on American Sports

Parlay Bonuses are also available for any American professional leagues. When users place a parlay bet post game on MLB, NBA, NFL, NCAAF, and NCAAB games and your bet ends up winning, you’ll get the following bonuses added to your wager:

2 fold = 5%, 3 fold = 7.5%, 4 fold=10%, 5 fold = 15%, 6 fold = 20%, etc.

Website Traffic

Since July of 2015, Bet365 has seen monthly website traffic exceed 200 million visitors. This has no doubt been one of the most successful quarters to date for Bet365. With the addition of their mobile app for both iOS and Android devices, monthly traffic should continue to push towards 200 million visitors.

bet365 website traffic

Deposits and Withdrawals

Deposits and withdrawals is another area that Bet365 really excels in. Users can deposit money through all major credit and debit card companies including Visa, MasterCard, and Maestro. Bank wire transfer and check deposits are also available. Other deposit options include:

  • Paypal
  • Skrill
  • Click2Pay
  • Instadebit
  • Ukash
  • Electron
  • Paysafecard
  • Cheque
  • Entropay
  • Laser

Withdrawals are processed back to the payment account that the original deposit was made from. Bet365 has no charges or fees for the use of their services through the Bet365 website. Credit and debit card deposits are instant, while wire transfers can take 3-10 business days to complete. Withdrawals are very quick on Bet365 as well, with most taking 1-2 business days. With an e-wallet option, such as PayPal or Skrill, funds can be added to user’s accounts within hours.

Bet365 also offers currency conversions through their website. Exchange rates are dictated by the Financial Times.

Customer Service

Compared to their rivals, Bet365 offers one of the most expansive customer support options. Customer support can be reached 24 hours a day, 7 days a week. That includes a live chat option built into their website, a customer support e-mail, a call back service, customer support over the telephone, a fax number, and a customer support ticket system.

Customer Support response times are also extremely quick. Most inquires in the morning are responded to later that day. To help reach their diverse clientele, customer support is available in a multitude of languages, such as English, Spanish, German, Russian, Italian, Chinese, Greek, Portuguese, etc.


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